# SWOT Analysis Worksheet

## Overview
SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture. It involves identifying internal and external factors that are favorable and unfavorable to achieving objectives.

## Pre-Analysis Setup

**Analysis Subject:** _________________________________
**Date:** _____________
**Participants:** _________________________________
**Objective/Goal:** _________________________________

## SWOT Matrix

### Strengths (Internal - Positive)
*What advantages does your organization have? What do you do better than anyone else? What unique resources can you draw upon?*

1. _________________________________________________________________
2. _________________________________________________________________
3. _________________________________________________________________
4. _________________________________________________________________
5. _________________________________________________________________
6. _________________________________________________________________

**Key Questions to Explore:**
- [ ] What are our core competencies?
- [ ] What unique resources do we have (people, IP, capital)?
- [ ] What do customers see as our strengths?
- [ ] What achievements are we proud of?
- [ ] What values drive our organization?

### Weaknesses (Internal - Negative)
*What could you improve? Where do you have fewer resources than others? What are others likely to see as weaknesses?*

1. _________________________________________________________________
2. _________________________________________________________________
3. _________________________________________________________________
4. _________________________________________________________________
5. _________________________________________________________________
6. _________________________________________________________________

**Key Questions to Explore:**
- [ ] What tasks do we usually avoid?
- [ ] What do competitors do better?
- [ ] Where do we lack resources?
- [ ] What complaints do we hear from customers?
- [ ] What processes need improvement?

### Opportunities (External - Positive)
*What opportunities are open to you? What trends could you take advantage of? How can you turn strengths into opportunities?*

1. _________________________________________________________________
2. _________________________________________________________________
3. _________________________________________________________________
4. _________________________________________________________________
5. _________________________________________________________________
6. _________________________________________________________________

**Key Questions to Explore:**
- [ ] What market trends can we capitalize on?
- [ ] What technology changes benefit us?
- [ ] What policy changes create opportunities?
- [ ] What social patterns create demand?
- [ ] What competitor weaknesses can we exploit?

### Threats (External - Negative)
*What threats could harm you? What is your competition doing? What threats do your weaknesses expose you to?*

1. _________________________________________________________________
2. _________________________________________________________________
3. _________________________________________________________________
4. _________________________________________________________________
5. _________________________________________________________________
6. _________________________________________________________________

**Key Questions to Explore:**
- [ ] What obstacles do we face?
- [ ] What are competitors doing?
- [ ] Are quality standards changing?
- [ ] Do changing technologies threaten us?
- [ ] Do we have cash-flow problems?

## SWOT Interaction Analysis

### SO Strategies (Strength-Opportunity)
*How can we use our strengths to take advantage of opportunities?*

1. _________________________________________________________________
2. _________________________________________________________________
3. _________________________________________________________________

### WO Strategies (Weakness-Opportunity)
*How can we overcome weaknesses to pursue opportunities?*

1. _________________________________________________________________
2. _________________________________________________________________
3. _________________________________________________________________

### ST Strategies (Strength-Threat)
*How can we use our strengths to avoid threats?*

1. _________________________________________________________________
2. _________________________________________________________________
3. _________________________________________________________________

### WT Strategies (Weakness-Threat)
*How can we minimize weaknesses and avoid threats?*

1. _________________________________________________________________
2. _________________________________________________________________
3. _________________________________________________________________

## Prioritization

### Top 3 Strengths to Leverage
1. _________________________ Impact: High/Medium/Low
2. _________________________ Impact: High/Medium/Low
3. _________________________ Impact: High/Medium/Low

### Top 3 Weaknesses to Address
1. _________________________ Urgency: High/Medium/Low
2. _________________________ Urgency: High/Medium/Low
3. _________________________ Urgency: High/Medium/Low

### Top 3 Opportunities to Pursue
1. _________________________ Timeline: ___________
2. _________________________ Timeline: ___________
3. _________________________ Timeline: ___________

### Top 3 Threats to Mitigate
1. _________________________ Risk Level: High/Medium/Low
2. _________________________ Risk Level: High/Medium/Low
3. _________________________ Risk Level: High/Medium/Low

## Action Planning

### Quick Wins (0-1 month)
- [ ] _________________________________________________________________
- [ ] _________________________________________________________________
- [ ] _________________________________________________________________

### Short-term Initiatives (1-3 months)
- [ ] _________________________________________________________________
- [ ] _________________________________________________________________
- [ ] _________________________________________________________________

### Medium-term Projects (3-6 months)
- [ ] _________________________________________________________________
- [ ] _________________________________________________________________
- [ ] _________________________________________________________________

### Long-term Strategic Changes (6+ months)
- [ ] _________________________________________________________________
- [ ] _________________________________________________________________
- [ ] _________________________________________________________________

## Success Metrics

**How will we measure progress?**
1. KPI: _________________________ Target: _________ By: _________
2. KPI: _________________________ Target: _________ By: _________
3. KPI: _________________________ Target: _________ By: _________

## Resource Requirements

**What resources do we need to execute our strategies?**
- Budget: $_________________________
- Personnel: _________________________
- Technology: _________________________
- External Support: _________________________
- Time: _________________________

## Risk Assessment

**What could prevent successful execution?**
| Risk | Probability | Impact | Mitigation Strategy |
|------|-------------|--------|-------------------|
| | L/M/H | L/M/H | |
| | L/M/H | L/M/H | |
| | L/M/H | L/M/H | |

## Review Schedule

- [ ] 30-day review: _____________
- [ ] 60-day review: _____________
- [ ] 90-day review: _____________
- [ ] 6-month review: _____________

## Example SWOT Analysis

**Company:** Local Coffee Shop

**Strengths:**
- Prime downtown location
- Loyal customer base
- High-quality, locally sourced products
- Experienced baristas

**Weaknesses:**
- Limited seating capacity
- No online ordering system
- Higher prices than chain competitors
- Limited marketing budget

**Opportunities:**
- Growing remote work trend
- Increasing demand for sustainable products
- Partnership opportunities with local businesses
- Expansion to catering services

**Threats:**
- New Starbucks opening nearby
- Rising supply costs
- Changing consumer preferences
- Economic downturn risk

**Key Strategy:** Leverage loyal customer base and quality reputation to expand into catering services for local businesses, while implementing online ordering to compete with chains.

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*Completed by:* _____________
*Date:* _____________
*Next Review:* _____________